Mike  Masso | Director

Leadership Alliance (LA) is a professional life coaching organization, directed by Mike Masso, who is certified by the World Coach Institute (WCI) and a member of the International Coach Federation (ICF).

Over the last 25 years Mike has devoted much of his life to launching and operating several successful businesses, directing ministry operations and serving a multitude of clients in pursuing their ventures. As a result, LA is able to integrate gut-level intuition with effectively designed tools and resources to help people discover their gifts and achieve meaningful success through life coaching sessions, seminars and retreats.

Mike comes from a supportive family, thanks to his parents, George and Joy Masso, who provided encouragement, spiritual guidance and examples of success.

Beginning at an early age, Mike worked in his parents’ retail and wholesale businesses. He then opened his first business, a T-shirt design shop at the age of 15 and his second business at 18 years old, Genesis Advertising. This gave him an excellent start into the fundamental elements of business development. Mike went on to establish many other successful ventures, such as, the first computer company (Westec Computer Support) in the US to integrate Electronic Data Interchange (EDI) functionality for independent retailers. Mike served as the Computer Automation Director for the Western Retailer’s & Manufacturer’s Association from 1994 to1996.

Mike’s college education encompassed studies in business, computer information systems, psychology and theology. In 1992, he purchased The Boot Jack Western Wear store in downtown McAllen, TX from his parents and opened an additional location in 1995 on North Tenth in McAllen, growing the operation into a 100+ employee company. The family-owned Boot Jack stores were nationally recognized as one of the top three Western Image Stores in the US during his time with the Boot Jack. In 2001, Mike purchased The Christian Book Shop (now called Viva Life Christian Gift Shop). Within the first 18 months at Viva Life, the the sales volume increased from $350,000 to $1.5 million. Over the last several years, Mike has also established a strong presence in the real estate investment market, as a partner in SPI Coastal Properties on South Padre Island and currently, owner and broker of one of Prime Ventures Commercial Real Estate ( serving the Rio Grande Valley and other strategic investment areas in Texas.

While involved in business, Mike has had the opportunity to pursue his passion for ministry, as well. Since 1988, he has served in several capacities as youth pastor, Minister of Education, Church Elder, and Family & Marriage teacher at First Assembly of God in Mission, TX (currently known as Palm Valley Church), where he also established a ministry training school primarily for working adults called Last Days School of Ministry in 1989. Mike has served on the founding board of one of the Valley’s most successful Christian schools, Covenant Christian Academy. In 2002, Mike setup a non-profit organization called the VYBE (Valley Youth Being Elevated) geared towards encouraging and giving opportunity for youth to express themselves and influence their culture through media arts (music, video & sound production, graphic design, radio, and art).

For 12 years Mike has had the honor of serving on the McAllen Mayor’s Prayer Luncheon as a committee member and chairperson. The purpose of this organization is to provide a non-political, annual program featuring nationally known speakers that challenge, inspire and unify the community and its leaders to seek God for guidance, favor and peace–locally and nationally.

As an extension of Leadership Alliance, Mike leads a wilderness adventure retreat ministry called Soul Excursions ( SE’s purpose is to provide epic opportunities for followers of Christ to detox from the chaotic pace of the daily grind and enter into a spiritual rhythm of adventure in the wilderness that will recalibrate and revive your soul.

Over the years, while Mike has been involved in many business and ministry ventures, he has also been very active in his children’s lives. Mike has four wonderful children; Josh, Jordan, Jarred and Tori, ranging in age from 26 to 15 years old, respectively. Mike has been blessed with a wife as his best friend, Robyn. They have been married for over 27 years.

Without his family’s loving support and God’s never-failing guidance, Mike would not be on the path towards accomplishing his goals and dreams, or be able to help others do the same.

Mike’s Life Philosophy: We are on this Earth for a purpose. We are responsible to our Creator by honoring The Lord in how we love Christ, and others. We are to use our gifts, talents and resources for that purpose.